Customer Satisfaction Towards Online Shopping with reference to Mangalore City, Karnataka
نویسندگان
چکیده
Purpose: The central idea of this paper is to study the satisfaction customers towards online shopping and understand their problems while online. Design: Primary data was collected by 203 sample respondents from Mangalore city, Karnataka State. Secondary journal papers, books & web pages. analysed running through SMARTPLS 3.0 software. Measurement model Structural developed IPMA analysis were used as statistical tools. Findings: outcomes states; Perceived Value, Service Quality System affects Customer Satisfaction. However, service quality requires more improvement per analysis. Originality/Value: results will help stores frame feasible strategies keeping in mind interests all stakeholders sphere. Type Paper: Empirical Analysis
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ژورنال
عنوان ژورنال: International journal of management, technology, and social science
سال: 2022
ISSN: ['2581-6012']
DOI: https://doi.org/10.47992/ijmts.2581.6012.0193